Lily Howes

Freelance copywriter + creative

Menu

Skip to content
  • About
  • Contact
  • Testimonials

Getting kids coding with Barclays Digital Eagles

Say what you will about their acronyms and opinions, for brands, the Mumsnet stamp of approval is sacred.

Barclays teamed up with Mumsnet to get parents and their kids to test-drive the bank’s family-friendly services. This time around? Code Playground.

I was lead creative on the Barclays-Mumsnet partnership – with a producer hat on from time to time, too. All in all, this involved…

  • Developing the creative treatment
  • Writing scripts and supers
  • Sourcing talent
  • Organising crew and location
  • Conducting on-shoot interviews
  • Working side-by-side with the director and DOP
  • Keeping 20 kids focused and fuelled with sugar
  • Overseeing the edit of 2-minute film

 

Post navigation

← Keep calm and carry on with Dulux’s Colour of the Year
Sparking Choco Fans to love Tony’s chocolate and share its story →
Website Powered by WordPress.com.
    • Lily Howes
    • Customize
    • Sign up
    • Log in
    • Copy shortlink
    • Report this content
    • Manage subscriptions