Lily Howes

Freelance copywriter + creative

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Putting period poverty on the news agenda + Insta feeds

I was proud as punch to be Content & Comms Editor for Bloody Good Period – an organisation that gives period supplies and toiletries to asylum seekers, refugees and those who can’t afford them – back in 2018.

I established and led BGP’s content and communications strategy, directly driving monetary and product donations – and increasing awareness of BGP and the wider issue of period poverty.

Among other things, I created all of the gory, graphic and, frankly, lol-worthy content on BGP’s Facebook, Instagram and Twitter channels (we bloody love a period pun).

Humblebrag alert: during my BGP tenure, their social following grew from ~500 to upwards of 10k.

I also collaborated on social campaigns with product partners, creative agencies and influencers, devised TOV guidelines, edited BGP’s blog, wrote event speeches, commissioned artwork and worked with media contacts to raise awareness of period poverty. Phew.

I loved putting my creative skills to work for an organisation with fire in its belly – and for a cause very close to my heart. When I made the move over to Amsterdam, I handed over the reins (and social channel logins) but my support for BGP lives on strong.

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