The Humblebrag is an impact-driven thought leadership agency and editorial platform amplifying the voices of change-makers and creative innovators driving positive change.
Brought in as a copywriter + creative for a five month stint, I was responsible for:
- Developing launch concepts, amplification strategies + content for progressive campaigns from big brands, innovative initiatives from NGOs and boundary-pushing book launches.
- Supporting content creation for The Humblebrag’s editorial platform – interviewing impact-makers to inspire others to be an outspoken voice and drive social and cultural change.
- Writing PR, thought leadership and positioning strategies for brands, agencies, NGOs and social entrepreneurs. Helping senior leaders to articulate and – crucially – activate their mission.
- Leading live social media coverage of events and panels, such as OnBrand 2019
- Writing press releases, internal case studies and The Humblebrag’s monthly newsletter